The Rise of the Smart Dupe: When Copycats Get Ingredient‑Savvy
trends

The Rise of the Smart Dupe: When Copycats Get Ingredient‑Savvy

Dupe beauty has evolved from color-matching copycats to ingredient-smart competitors reshaping pricing, branding, and legal risk.

A
Avery Collins2026-05-29 · 16 min read
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